Following previous works carried out by Innovations in 2012 which included refurbishment of all corridors, landings and stairwells, as well as the dining areas, Innovations returned to carried out the recent rebrand of the Comfort Inn Westminster. Successfully creating a new visual identity, which is reflected throughout the hotel, the design for the lobby encompasses a bespoke book case and practical work space, with comfortable seating area. The public areas of the hotel are designed around a core colour palette which can be seen replicated throughout the most recent Comfort Inn refurbishments Innovations has carried out helping to establish clear brand recognition.